Three Reasons Why Being Online is Essential to your Business Success
If you are a coach, consultant, trainer, or other professional service provider who makes their living by sharing your expertise to help others, I want to share with you
The Three Reasons Why Being Online is Essential for Your Business Success
In today’s world of business of professional services, it is essential that you create online business systems that will support and scale your business to achieve the positive impact you are looking for while providing you the means to live a more flexible lifestyle. If you fail to get at least a piece of your business online, you will increasingly fall behind your competitors who are using online platforms to boost their businesses.
Reason #1 – The place to meet more people is increasingly online.
Professional service businesses have always been built through cultivating personal relationships and referral networks. In the past, the primary way of meeting people was through live, in-person events. During COVID, we couldn’t do that. Now, post-COVID, we still do those live in-person events, but the ways of meeting people and building new relationships are changing and moving more online.
What has changed is the widening of your business activities to include online and virtual networking in various formats, e.g., meeting new prospects online through social media, online live meetings or webinars, and online automation systems with recorded presentations or webinars. These online approaches allow you to meet more people and give a broader exposure to the services you have to offer to larger audiences.
Reason #2 – There are practical online options to scale your service delivery.
As a successful private practitioner, you may also be wondering how to scale your business and broaden your impact. Scaling your business allows you to simultaneously help more people and work less. There are only so many hours in the week for private 1:1 service delivery and so you may feel maxed out in terms of expending your own time and effort. Or perhaps, you’re looking to maintain your revenue but work less.
Online systems can help. In addition to offering your traditional private 1:1 service, you can create online “packages” of group services and other training products and services to sell. Using online and virtual meeting technologies, you can leverage your time and expertise and expand your influence and impact to reach and serve many more people and generate more revenue.
Reason 3 – Affordable, easy-to-use integrated technology platforms are now available
It used to be, not that many years ago, that you needed multiple technology platforms to host a website, build a contact list, support a private online community, send email automations, host online meetings, create online marketing funnels, make online product sales, and deliver online products, and deliver professional online services.
Using 5 or more software systems to stitch together an online business was way too hard to use, complicated, and expensive. If technology is not your main thing, it could be extremely frustrating, expensive, and time consuming.
In today’s world it is possible to support all the above business activities in a single, integrated technology development platform. The platform I recommend is Kajabi because it has the best mix of features for coaches, consultants, and professional service providers.
AND, in my opinion, it is the easiest platform to learn how to use relative to its competitors. In my first career as a software development product manager, ease of use was always a primary focus for me in building those systems. I’ve successfully taught dozens of business owners, most of whom have moderate technology skills, how to use Kajabi for their business for over six years now.
So there you have it – the 3 reasons you should have your business online
1. Meet more people online
2. Scale your services delivery
3. Affordable online platforms are available that are comprehensive and easy to use.
Considering a move to online business?
If you’re considering how to shift at least some of your business online in a more meaningful way, you can schedule a no obligation complimentary Online Business Conversation with me. Together, we will consider where you stand now, and how you want to take your business online this year and in 2025.
I promise you that in our conversation, you will see new possibilities for your business to meet more people and scale your service delivery by setting up and using an affordable online business system tailored to meet your business goals.
